When most people go into business they focus on a lot of things. They focus on market research, product research and pricing research. But they rarely have a customer service research plan in place before they go live with their business. To be fair most business people are doing everything they can to get their business up and running so customer service tends to wind up on the “To Do” list. And then once they get busy running things the customer service plan takes second and third place to anything else that’s happening.
The sad reality is that having a customer service plan is critically important to a business and this is especially true during a recession. At ADI we understand just how important having satisfied customers is – it can often be the difference between total success and complete failure for a business.
That’s why we take what we do so seriously and work very hard to keep our customers happy. It’s the reason why we have a completely transparent pricing policy that any of our customers can understand. It’s why ADI will never charge you for a call out and why we do our best to find the source of the vast, vast majority of leaks within one working day. It’s why ADI have an ongoing investment into the latest and most modern leak detection apparatus to allow our engineers to find your leak as efficiently as possible.
At ADI we treat each of our customers as a valued individual because that’s exactly what they are to us – a valued customer. We understand that customers will share a bad customer service experience with at least 10 of their friends but we also understand that a happy customer will share their story with at least 3 of their friends. Providing excellent customer service is simply a best practice when it comes to being in business.